OSU Medical Center
Experiencing a dire shortage of hospital beds at the height of the COVID-19 pandemic, OSU Medical Center needed to convince the public to take preventative measures like masking up and social distancing more seriously.
The challenge? People were sick of the doom and gloom messages hurled at them on a daily basis. How could we lighten the atmosphere while also encouraging habits that keep people healthy and thriving? Our answer—Thanks For Real, a campaign that rewarded real Tulsans who were spotted or nominated for doing the right thing. It introduced positive reinforcement and goodwill to spur behavioral change rather than guilt and fear-mongering.
Social Post Copy: Solve for y. More like whyyyyy? This is pulling together in 2020—and we just wanted to say thanks for doing your part to fight COVID. Know someone who’s helping stop the spread? Tell us in the comments and they could win a $100 Reasor’s gift card as a thanks from us. #ThanksForReal
Social Post Copy: Know someone who’s helping stop the spread? Tell us in the comments and they could win a $100 Reasor’s gift card as a thanks from us. And thank you for doing your part to fight COVID this holiday season...whether it’s purely for safety or the world’s best excuse. #thanksforreal
Social Post Copy: Working from home turn out to be a lot more work than you thought? Well thanks for doing your part to fight COVID. Every effort adds up. Tell us in the comments what someone you know is doing to stop the spread and they could win a $100 Reasor’s gift card as a thanks from us. #ThanksForReal
Print Ad Copy: Helping your kid with Spanish and trying to listen in on a conference call while on mute? ¿Porque? This is doing your part in the age of COVID. And we just wanted to say thanks. These sacrifices, and others your make each and every day, add up to help stop the spread in Tulsa. #ThanksForReal