Trencor Rebrand

One of the oldest brands of long-haul trenchers in existence, Trencor felt they were fading into the background in the face of new competition. Their loyalists still loved them, but Trencor wanted bold new messaging to remind customers why they’re still the best, and most durable, in the business.

To do it, they’d need a brand relaunch campaign as tough and unyielding as their legendary machines. Created to meet this demand, our winning concept pulled inspiration from the language and demeanor of Trencor operators themselves to drive home the idea: Forged For the Toughest.

Print Ad Copy: To make it out here, you've gotta be made of more. Some call it grit. Some call it willpower. We just call it finishing what we started—with the only trencher that's built from the same stuff.

Print Ad Copy: To make it out here, you've gotta be made of more. Some call it grit. Some call it willpower. We just call it finishing what we started—with the only trencher that's built from the same stuff.

Print Ad Copy: When every element of time and nature stands in your way—you better be ready to finish the fight you started. It takes a special kind of tough to take ten punches and keep pushing ahead. Luckily, you've got the crew—and the machine—tha

Print Ad Copy: When every element of time and nature stands in your way—you better be ready to finish the fight you started. It takes a special kind of tough to take ten punches and keep pushing ahead. Luckily, you've got the crew—and the machine—that's Forged For the Toughest.

Print Ad Copy: Millions of tons of earth lay between you and the finish line—with a million ways to fail in between. We'll take those odds.

Print Ad Copy: Millions of tons of earth lay between you and the finish line—with a million ways to fail in between. We'll take those odds.

Concept 2 Print Copy: Out here, the only thing that's impossible is stopping. Some days you take a real beating. Some days you want to go back. But that's why you've gotta be build tougher than what you're trenching in. Tougher than dirt, tougher tha

Concept 2 Print Copy: Out here, the only thing that's impossible is stopping. Some days you take a real beating. Some days you want to go back. But that's why you've gotta be build tougher than what you're trenching in. Tougher than dirt, tougher than rock. With a trencher that's built the same way.

Concept 2 Print Ad Copy: Its chin has seen as many blows as its fists have given. Every scrape, tear of metal and grind of steel against Mother Nature's finest is a fight to the finish. But all that matters is finishing strong.

Concept 2 Print Ad Copy: Its chin has seen as many blows as its fists have given. Every scrape, tear of metal and grind of steel against Mother Nature's finest is a fight to the finish. But all that matters is finishing strong.

Concept 2 Print Ad Copy: The ones who make it out here are a select few—tested by the longest miles and the hardest finishes. Some see the grit, the battle scars, with a crew and machine that don't look so pretty at the end of the day. What they don'

Concept 2 Print Ad Copy: The ones who make it out here are a select few—tested by the longest miles and the hardest finishes. Some see the grit, the battle scars, with a crew and machine that don't look so pretty at the end of the day. What they don't see? Quitters.

Concept 3 Print Ad

Concept 3 Print Ad

Concept 3 Print Ad

Concept 3 Print Ad

Concept 3 Brand Window

Concept 3 Brand Window

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